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COMPETITIVE INTELLIGENCE

 
Competitive Intelligence (CI) is concerned with the methods companies use to monitor their competitors, their own competitive position, and to improve their competitiveness. CI provides actionable and reliable input to decision makers when they are making tactical or strategic decisions.

M. WORSLEY offers advice and services related to the techniques used to:

  • select and filter information from a wide array of sources, 
  • to interpret and analyse it, 
  • to communicate it to the right people, and to use it effectively. 
Although all good managers intuitively carry out CI, the information explosion, changing technology, and increasing global competitive pressures mean that there is an increasing need to develop more systematic ways of using CI. By engaging M. WORSLEY to review and monitor your CI knowledge base, you can be assured of a timely stream of independently verified strategic informationon on your own specific markets to ensure you operate most efficiently in targeting your objectives

CI is more than just information about competitors - that is sometimes referred to more narrowly as competitor intelligence (sometimes market intelligence). Competitive intelligence is concerned with the organisation's ability to compete, especially in the context of its immediate rivals, but also more generally. Sometimes the term Business Intelligence is used to specifically refer to the more general competitive context, which includes such things as stakeholders (shareholders, community groups etc), regulations etc.

Just contact us today to get YOUR business focused on trustworthy and up-to-the-minute market information for maximum effect.
 
 
Carlos Memorial House
Unit 1, 9 Rivercoast Road, Werribee, South Victoria, 3030 
Phone: +61-3-9742.1894 Mobile: +61-414-29.4494 Fax: +61-3-9742.1463
Email: mworsley@mworsley.com

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